data-mm-id=”_1aqt34h2g”>I read a comment made by FOX CFO Steve Tomsic this morning stating if FOX had to choose between broadcasting Thursday Night Football or the Sunday package, they would go with the latter. “The heritage of the company was built on Sunday afternoon football,” Tomsic said. That's an accurate point. It's how Rupert Murdoch built his media empire. He spent $1.6 billion in 1993 to broadcast NFL games on Sundays and FOX engrained itself within the fabric of American life because of it. In 2018, FOX doubled down on its NFL broadcast rights by paying (some called it overpaying) $3.25 billion over five years to broadcast Thursday Night Football. Two years into the deal, and with NFL rights costs expected to double or triple in the next negotiating period, it …